Creating an art collection can be a turning point in presenting and enhancing the company’s image. In the publication “A Celebration of Corporate Art Programmes Worldwide” the authors (P. Harris and S. R. Howarth) stress that corporate collections are often utilised not only to inform shareholders about the Corporate Social Responsibility and company’s success, but also to amaze clients and to provide a vibrant and stimulating work environment for employees.
People in the art world have to keep in mind that an ambitious and successful collection project is always planned and carried out in an extremely professional and organized way. In this respect, creating a renowned corporate collection does not only mean to purchase works of art that represent the holder’s personal taste but also to pick out the finest works which are also remarkably coherent between each other.
According to a research conducted by AXA ART, the leading insurance company in art market sector, most of the corporate collections claim to use works of art to enhance the company’s image as well as to forge the corporation’s identity. Nevertheless, the rate of corporate art collections used as an investment amounts only to 9%. This tells that there is not yet real appreciation of art collections which are consequently not seen as considerable assets.