Creating a company collection means communicating the heart of a company.
For a company, creating a company collection can be a turning point in defining its image. A corporate collection not only aims to signal the company’s success and social commitment to shareholders, but can also be an opportunity to positively impress customers and create an interesting and stimulating working environment for its employees.
But for every corporate art purchase to be effective, it is necessary that the project is carried out in a planned and professional manner. To create a prestigious collection it is not enough to buy works that represent the personal taste of the property but it is important that all works are of quality and consistent with each other.
According to a research carried out by AXA ART, a leading insurance company in the protection of art, most of these companies claim to use the works as an element of characterization of the corporate image and identity, while the use of the Corporate Art Collection as a pure economic investment (9%) is still marginal, a sign of a still not yet full exploitation of the corporate collection as an important asset.